Having great ideas is simply not enough in everyday business life. You have to be able to sell those ideas as well to convince investors. Mary Civiello, a presentation and media trainer, gave the following 4 tips to Fortune Magazine so as to give everyone the possibility to shine!
1. ‘Start your presentation by asking: what is the one thing I want them to remember if they remember nothing else?’ As your audience will forget most of what you will be saying, it is important to stress the most important parts of your speech. You have to say it early and clearly.
2. ‘Do you look and sound like you do in a conversation? Think about your talk in terms of moods, not just information.‘ You should sound and look different when you are, for instance, trying to convince someone or just giving an example.
3. ‘Are you mixing it up? Remember to hit the “Refresh” button.’ If you do not want to lose your audience, you have to bring variation into your speech. You could tell anecdotes, use amusing pictures on your slides, ask rhetorical questions or walk around the room sometimes.
4. ‘Do you think your presentation begins at 9 a.m., or the moment you drive in the parking lot? Recognize that “communication” begins the moment you arrive.’
Bearing these tips in mind, your presentation is bound to be an overwhelming success!
Liesbeth Derycke
Source: Fortune
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