Super Bowl commercials overlook an important target group

Brent Bouchez - an advertising veteran and founding partner of Five0, a New York-based company specializing in messaging, content and relationship marketing for people age 45 to 65 - expressed his discontent about the choice of Super Bowl marketers to ignore or to make fun of people over 50. He refers to several studies to prove that consumers over 50 buy more than any other age group and since a lot of those consumers were watching the game last Sunday, it would have been a good move to make the commercials more attractive to them.

Nevertheless, people in their twenties and thirties were obviously the target group of this year's commercials and we will have to wait until next year to see if marketers will listen to Bouchez's plea to make ads more attractive to people over 50.

By Liselotte David

Source: BusinessWeek