Consumer electronics industry ignores women

Apparently, women are not treated in the same way as men when they want to buy technological gadgets. Salesmen assume women do not know a lot about the gadgets and consequently try to sell them anything without listening to their specific wishes. They do not bother to help women or give them useful tips. By treating their female customers that way, the self-image of the women is damaged because they feel disrespected.

Nevertheless, salesmen better change their attitude towards female customers. Otherwise the technology industry could lose a lot of money. Especially young women in their early 20s are big consumers of electronic gadgets as they have used them since they were kids. They cannot stand to be talked down to and instead want a helpful salesperson who treats them with respect. It would be a pity if the consumer electronics industry kept on ignoring this specific target group. Unfortunately, this industry has been male-oriented ever since, so any fundamental changes will take some time.

Marcey Missiaen

Source: BBC News